Well, some people define "fair" rather strangely (in my opinion). Often, it seems to be something like "Something I'll continue to feel good about no matter what changes in the world, including my mind."

I don't see how an offering price can be "unfair" (absent fraud). If a buyer doesn't like it, he doesn't have to accept it.

But, more technically, I think most people should accept that "fair price" is one that approaches a market clearing price, in a relatively efficient market, driven by supply and demand.

As for how to spread economic literacy, I'm not sure. I'm confident that it will happen in the long run, but I don't know how to speed it up dramatically. Anti-market communities, like religious communities, seem to have developed a strong immunity to conventionally persuasive arguments.

See the comments to this mildly economically literate post in on a fairly "progressive" blog: Vacation Mandates, again

Maybe it would help if some pop-culture icons made it cool to understand markets.

Until then, I guess we have to patiently continue to make the same arguments, and hope that the best arguments gather enough momentum break through most of the resistance.

Gil